Memjet has appointed Oscar Ibarra as the company’s global marketing communications director. Ibarra will lead all facets of Memjet’s marketing communications strategy to enhance demand and build equity for the company’s technologies and its OEM partners printing solutions.
Ibarra will be responsible for leading a global marketing and social media strategy that encompasses both consumer-facing communications and B2B corporate initiatives. This will involve providing leadership, coordination and oversight of Memjet’s overall marketing activities and policies, including creative and content production, lead generation, branding efforts and marketing alliances.
“Throughout his career, Oscar has helped a variety of consumer brands across diverse industries establish and expand their sales and marketing performance,” says Kevin Shimamoto, chief marketing officer at Memjet. “His broad marketing background includes leading a marketing agency and holding leadership roles in the printing industry. As we look to grow our brand and technology platform equities, and connect with OEMs and brands in new ways, Oscar’s experience, focus and energy will play and key role in driving our success.
Ibarra joins Memjet from Movida24, a strategic marketing service agency where he served as chief client services and strategy officer since 2016. He possesses diverse experience with interactive agencies, consultancies and corporations.
Memjet produces exceptional printing technologies that enable OEMs to explore new opportunities, grow their businesses, and go to market faster. They design and develop modular printing technologies that combine printheads, inks, data paths, and modules. Providing this complete sub-system creates peak printhead performance and enables OEM partners to easily integrate Memjet technology into their custom-built printing solutions, and swiftly deliver on their business plans.