Affordable, flexible automation expert Enfocus has revealed it has collaborated with omnichannel marketing software company XMPie to launch its innovative Personalia integration app, available now on the Enfocus Appstore. The powerful new app integrates XMPie’s cloud-based SaaS solution, Personalia, with Enfocus Switch, delivering a fully automated and personalized communication experience for users across various platforms.
This integration enables users to generate personalized text, images, and other dynamic content on-demand through a pay-as-you-go service, seamlessly incorporating it into their print and digital campaigns within their existing Switch workflows. Irrespective of technology ecosystem or print hardware, any business can deliver highly personalized communications with minimal effort by generating variable data content on the fly from a variety of input sources, including order portals, eCommerce platforms, web2print systems, MIS and ERP systems, and diverse data formats like databases, .xml, .csv, or Excel files.
The new Personalia app is available as a free download on the Enfocus Appstore, making it accessible to all Switch users.