Variable Data & Digital printing

Xerox unveils four colour technology platforms

-forays in A0 wide format inkjet printing space, launches Solid Ink technology in India

Aiming to give customers a wide choice of printing solutions and improve efficiency, enhance productivity and reduce overall cost of ownership, Xerox India has become the first company to offer four technology platforms in colour- laser, LED, Solid Ink and inkjet.

As part of these platforms, Xerox launched four colour printers and production equipment, including WorkCentre 7120 multifunction system, ColorQube 9201 / 9202 / 9203 multifunction systems, 7142 and 8264E colour wide format printers. The launch includes Xerox’s patented Solid Ink technology platform, using solid sticks (or blocks) of no-mess, non-toxic ink instead of toner or inkjet cartridges. Enabling to produce incredible colour print quality, Solid Ink is easy to use, cost-effective and environment-friendly.

Unveiling the 7142 and 8264E wide format printers, Xerox also announced its foray in the A0 wide format inkjet printer category. The printers are targeted at the graphic arts community and suited for CAD, GIS applications of architectural or engineering renderings, schematics, mechanical 2D& 3D, solids modeling scientific/medical and GIS/mapping.

“Xerox’s strength has been as a technology innovator having ushered multiple technology revolutions in the printing industry. Today, we create yet another industry milestone by offering four technology platforms under one roof, an industry first giving consumers a wide choice of technologies to choose from,” commented Andrew Horne, managing director, Xerox India, adding “In our Go To Market strategy for 2010, we have focused on providing better value proposition to our customer by broadening the solution offering and focusing on all segments and key verticals such as Corporate, Enterprise, Government, SMB, and Graphic Arts community.”

At Print Expo 2010 in Chennai, the company also showcased seven other products ranging from: Xerox Phaser 8860 colour printer, 4127 with high capacity stacker, WorkCentre 5700 series multifunction system, Docucolor DC 252 with FFPS+OHCF, 700 digital press with EFI, 6279 wide format printer and WorkCentre 7435 multifunction device.

HP innovates the digital print world across West Bengal

From postage stamps to building, car and train wraps, HP graphic arts portfolio and technology enable today’s corporates reach out to the consumers in the best and the most effective way. Bringing their vision for the future of print technology to Kolkata, Hewlett-Packard, the leader in the imaging and printing industry in India, along with Sunrise Media (HP’s esteemed printing partner) hosted an event ‘Edge - More with Less’ to highlight and showcase the mounting significance and adoption of ‘digital printing’ that HP is driving in India. Puneet Chaddha Businesses now-a-days exist in a highly competitive environment and it is imperative to communicate their existence to the public at large, in a cost-effective manner. Businesses and partners are increasingly using HP print technology to produce everything from personalised merchandise like photobooks, calendars, marketing collaterals to vehicle wraps, labels, floor graphics, etc. Sunrise Media is one of the biggest users of HP’s graphics arts printing solutions as they have the entire gamut of the solutions provided by HP in this space- from HP Indigo to Scitex to Designjet printers. Using HP printing technology, they offer wide range of indoor & outdoor branding solutions to the best of companies across the region, including Vodafone, Nokia, Aircel, Big Bazaar, Titan and Reebok to name a few.

“Digital printing has not been with us for long but the growth in demand for all types of digital print content is burgeoning, though, and may go ten times the 2010 figures in 2012. HP is driving this digital shift in India. By coming together with Sunrise Media to host this platform and showcasing our unique printing solutions, we believe that the customers of this region will see the many advantages and opportunities to empower their businesses,” said Puneet Chadha, director - Graphic Solutions Business, Imaging & Printing Group, Hewlett-Packard India.

The latest addition of HP Indigo press 3500 has helped Sunrise Media offer a range of unique offerings for home consumers as well as businesses that address the latent gaps in the conventional analogue-based printing industry: cost-effective, print-on-demand capability even for single orders, with the fastest turn-around time; variable printing to offer personalised marketing collaterals and mailers for mass outreach; advanced applications such as security printing and spot colour printing; personalized photo-based products such as photobooks, photo calendars, photo post cards and other stationery.

“The Indigo 3500 is a breakthrough combination of price and reliability offering us flexibility, quality and job capability for a wide range of applications that have witnessed growing demand in the market,” commented Siddharth Bhura of Sunrise Media, adding, “We rely on HP print technology that has given us an edge and has helped us expand our service offerings to a larger audience.”

Olympus Press expands digital capabilities with MGI

Installing MGI’s Meteor DP60 Pro four-colour multi-substrate digital press along with EnvelopExpress envelope feeder, the US-based Olympus Press has expanded their business into new digital markets. In addition to many traditional applications (brochures, catalogues, labels, etc), the company now offers customers a wide range of applications on plastic and synthetic substrates, such as static cling and signage, along with pocket folders (printed on oversize sheets).

“There are many excellent digital printers in the Seattle market, but we saw an opportunity with the Meteor DP60 Pro to provide a whole new range of digital services,” said Glenn Blue, co-owner of Olympus Press, adding, “The press offers so many unique digital capabilities that were a perfect complement to our existing offset. Our customers are used to a 40” sheet length, and the Meteor DP60 Pro’s extended sheet sizes allowed us to migrate many of those jobs to digital for shorter runs. We also really like the Meteor DP60 Pro’s laser-safe prints, as many of our customers rely on us for their letterhead, envelopes and business cards, which we can now also produce digitally with the same high quality colour output that our customers expect.” The flagship in MGI’s digital line, the Meteor DP60 Pro was also attractive to Olympus Press because of the no click charge philosophy, unique among digital presses.

With several hundred installations worldwide since drupa 2008, the Meteor DP60 Pro is quickly becoming the solution of choice for graphics professionals in a wide range of industry segments, including commercial printers, plastic card manufacturers, in-plants, book printers, photo printers, governments, and envelope printers, among others.

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