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Meet V Vaidyalingam, director, Suba Solutions Pvt Ltd

–in conversation with D Ramalingam of Print & Publishing.

V VaidyalingamV Vaidyalingam, director, Suba Solutions Pvt Ltd, is a household name in printing fraternity all over India. Always smiling, he builds a rapport with any one he meets. A BE Printing from Anna University, Chennai with PGDM from National Institute of Sales and Digital Marketing from NII, he knows his job well. Presently, he is director - marketing in his company Folding Carton Division providing print finishing for paper board packaging production. D. Ramalingam (DR) from P&P finds out more about Vaidyalingam (Vaidy), his business and other interests in an exclusive interview.

What did it take to opt for B E Printing?

Vaidy: Honestly I was never sure about what I should be doing in my career. I got admissions on merit in an engineering college in Coimbatore initially and after I had joined Coimbatore Institute of Technology I got admissions in College of Engineering, Guindy, Anna University to some programs like Leather, Mining and Printing. I chose printing because I wanted to get back to study from my home in Chennai and chose printing over the other two options I had in Chennai. That time, I did not have a clue about what printing held for me. So essentially the decision was an accident.

Right from beginning, you seem to be interested in Sales & Marketing. Does it reflect your personality?

Vaidy: Neither I was cut out for marketing nor did I choose it. Since I was never sure what I wanted to do, I was literally thrust into that position when my career with TechNova began. And slowly I found my feet. Luckily the companies I had worked for, TechNova for a short period and largely Proteck gave me space and time to understand, learn and grow in my profession. Importantly since I had the motivation to keep learning, I could evolve, progress and try out my ideas without any restriction. It laid the foundation for my entrepreneurship. I also had the opportunity to interact with owners of companies that elevated my thought and confidence.

Having said that, I basically like to interact with people. I have my own opinion on a subject that is independent on what other people may say or like which actually may not be an advantage in marketing.

What made you look to China?

Vaidy: In 2003, China was fast emerging as machinery maker of the world. In our industry, machines had started to come into India and Sri Lanka. While in Proteck, I had seen a Chinese machine or two during one of my visits to customers in Sri Lanka. Having been in marketing for about 10 years by then, I had a fair understanding of what was required for printing industry in India. The following were my observations at that time:

  • There was a clear lacuna in print finishing equipment.
  • Quality suppliers / manufacturers at that time in India were few.
  • I believed that print finishing held the future.
  • I could also make out that not all jobs, particularly in commercial printing, would pass through the same finishing process. So the capacity utilisation of print finishing machine would not be high in many cases. Therefore for high cost machines, viability was simply not there. So customers would like to have affordable investment and reasonable performance.
  • Once you want affordable automation, the way to go was obviously China.
  • I could also understand that with my very talented, experienced and committed partner, Balaji, we can bring in Chinese equipment into the country and support them well. That was the key to success.

So, I thought it would be a good business model to start off and we began contacting and evaluating good Chinese companies.

What do you think about print industry fairs now held in every nook and corner of our country?

Vaidy: We pick and choose our fairs. We work with committed partners. Our sales team size is very small. So good fairs give us an opportunity to talk to our customers and understand their constantly evolving needs.

These days it is getting a little too much like everything else, but that is the way the world is. We need to make our choices.

Tell us something about your demo centre?

Vaidy: When we took up agency business in 2003 we had three verticals for print finishing: print finishing for commercial printers; print finishing for book printers; and print finishing for packaging printers.

Somewhere in 2010-11, we thought that the future lies in packaging and decided to focus on the same. Actually the demo centre is an offshoot of that fundamental decision. We have a folder gluer in our demo centre. It is basically used to train our people and the operators of our customers. The production facility helps in the same.

Tell us about your Paper Board Packaging section?

Vaidy: We have three divisions: folding carton division which I head, Corrugation brown box making division headed by my co-director Naresh; and Manufacturing division headed by co directors Balaji and Senthil.

Grand Corp: achieving excellence in the corrugated market with DuPont Cyrel Easy plates

Cyrel EASY EPC is a soft digital plate with a built-in flat top dot developed especially for the post-print corrugated printers and was commercialized globally from October 2016. It simplifies the prepress process with built-in flat top digital dots, resulting in increased productivity and consistency. With more than a decade of experience in professional die-cut molding and serving a wide range of industries in Taiwan, China and Vietnam, Grand Corp Co Ltd started its first flexographic photopolymer printing plate operations in 2005 with direct laser engraving equipment. They subsequently moved to a solid photopolymer plate-making system and liquid photopolymer system.

Left to right: Dennis Tan (DuPont), Scott Iggo (DuPont), Zhang Zhuzhen (finance controller, Grand Corp), Siming Luo (DuPont), Sherman Liu (CEO, Grand Corp)As part of their vision to improve flexo print quality with key converters in Vietnam – particularly in the high-end corrugated industry – the company strives for continuous improvement. The recent addition of completely new prepress and plate making capabilities through a Spark CDI5080 with HD digital imaging system from Esko and a 500 line flexographic plate processing system from G&J Degraf, the company achieved a milestone in their commitment to the increasing demands for quality in the country.

With a strong team and full support from business partners, Sherman Liu, general manager – Grand Corp Co Ltd Vietnam, was pleased with this achievement and excited to support the demand for flexo printing in the future.


In Vietnam’s fast-moving consumer goods market, consumers are accustomed to purchasing food and beverages by the box. Consequently, the requirements from brand owners for high quality printing of corrugated boxes is relatively high. Brand owners need corrugated boxes to have eye-catching designs and graphics that appeal to consumers.

EPC clearly outperforms the conventional digital plate in terms of delivering better vignette, balancing printing pressure and reducing flutingPrinting resolution requirements are increasing to a quality only achieved thus far by offset printing. A flexographic plate that can deliver high resolution printing enables a more sustainable process to achieve the quality needed. Many jobs have artwork requiring a balanced performance plate that can provide high solid ink density, as well as exceptional highlights and vignettes. Moreover, converters are using BE board for most jobs, making it critical to reduce the impact of fluting on printing. To meet the brand owner and converter’s goals, Grand Corp needed a simplified solution without any additional investment or change in workflow.


Since its launch in 2015, the Cyrel EASY flat top dot platform has demonstrated excellent performance in solid ink density and smooth vignettes in flexible packaging and tag/label segments. To meet the increasing demand for high resolution printing in the corrugated market, Cyrel EASY EPC plate was developed specifically for corrugated post-print applications to meet customer’s increasing expectations.

Grand Corp decided to adopt high definition resolution flat top dot technology and chose DuPont Cyrel EASY EPC plates. The plates easily integrated into their current platemaking workflow with no additional process steps or equipment investments. By building flat top dots directly into the plate, Cyrel EASY EPC delivers the highest quality image reproduction while minimizing the negative impact of fluting on printing in a wide variety of corrugated boards.

“My customers are satisfied with the advances of Cyrel EASY EPC. They see smooth solid ink transfer with less pin holes. More importantly, it is much easier for them to achieve the print quality we see with offset, achieving up to 120lpi with vignettes fading to zero while minimizing fluting effect. We believe it will definitely help our customers make a visual impact in the marketplace,” said Sherman Liu, general manager - Grand Corp. “There are numerous flat-top-dot technology platforms in the market, but we chose the Cyrel EASY EPC platform for its simplified workflow as it easily integrated into our current workflow without any adjustments or investments. With the Cyrel EASY platform, it offers wider plate making latitude.”

Multi-fold benefits…

Grand Corp is the first tradeshop globally to process and test the EASY EPC plate. They successfully delivered a commercial job with their strategic converter and noted the following benefits of using EASY EPC:

  • Highest quality image reproduction up to 120 lpi with HD.
  • Significant reduction of fluting even on BE board.
  • More even solid ink density with less pressure.
  • Excellent vignette and fade to zero.
  • Improved durability on press.

“Digital printing will take market shares away from label printing – we are well prepared for that”

Says Zsolt Rozsnyai, product manager at KRONES AG. Industrial printing is omnipresent in everyday life. In a series of interviews, the VDMA Printing and Paper Technology Association presents member companies that are active in this market. In this interview, Zsolt Rozsnyai, product manager with responsibility for digital printing at KRONES AG, explains the plans this company pursues with digital direct printing on glass, plastics and metals, which markets are in the focus, and which technological challenges need to be met. Mr. Rozsnyai, what does “industrial printing” mean to you?

Zsolt Rozsnyai: Normally, industrial printing is one step in a total chain. Therefore, the printing technology used needs to be capable of keeping pace with the possibilities of conventional applications. For example, where you used to stick preprinted labels, direct printing onto products or packages must not stop or slow down the total process. This is a real challenge above all in the high-speed processes of the beverage industry with up to 81,000 containers per hour.

In which fields of industrial printing are you active as a technology manufacturer?

Rozsnyai: Krones plans factories for the beverage industry and equips them with the total process technology: filling and packaging technology, labelling machines, inspection, intralogistics and IT solutions. For PET bottles, our offer ranges from the design to machines that produce up to 81,000 bottles per hour and, filling technology to bottle-to-bottle recycling. A used bottle is turned into a new bottle. This background is important in order to put our activities in industrial printing into perspective. We concentrate on digital printing on hollow containers. In September, we will present a printing system which will make inkjet printing in the high-speed range a real alternative to conventional decoration options.

Which concrete applications are in the focus?

Rozsnyai: As regards digital printing, we have an eye on both glass and plastic containers for the beverage industry. Till now, above all glass and PET. However, our development team is working on solutions for other plastics and metal. In future, we will print on the total spectrum of substrates using the inkjet process – in the high-speed range. We expect that digital printing will take market shares away from label printing – and we are well prepared for this development. The users still check on a case-by-case basis whether the use of digital printing will pay off. This depends on the design, print quality and print thickness. With optimized label sizes, for instance, in the no-label look, it is possible already now to achieve positive business cases compared to conventional decoration options.

How do the customer requirements differ from those in the traditional print market?

Rozsnyai: The inks differ from those used for printing on paper. The migration characteristics are very important in the food sector. Furthermore, there are strict requirements for bottle-to-bottle recycling. During use, the inks must show perfect adhesion, and then it must be possible to remove them before recycling without any residues just like the labels. Furthermore, the print quality is crucial; with tolerances for glass bottles being in the millimeter range. The printing heads must be guided in such a way that they deliver perfect print results despite the uneven substrates and the speeds mentioned. In the PET field, the challenge is to align the area to be printed exactly before the printing head. The big advantage: We can also print on areas where it`s not possible to fix labels.

Does Krones also use other printing methods in industrial applications?

Rozsnyai: No. The focus is clearly on the inkjet method. We develop the processes and most of the inks in-house and cooperate closely with partners and our subsidiary Till GmbH based in Kelkheim. We must have an overview of the total process, including recycling, because of our responsibility for the process towards our customers.

To what extent does industrial printing contribute to your total sales?

Rozsnyai: We are in the starting blocks. We will present the first series machine in September at drinktec, the 'World's Leading Trade Fair for the Beverage and Liquid Food Industry' in Munich. We have been working on the direct printing technology since 2006 – and now have sufficient know-how to start series production. In 2013, we presented our first prototype that was used by large customers in a field test. There are brand manufacturers who keep a close eye on our developments and have shown large interest in the inkjet technology.

Market studies forecast strong global growth for industrial printing. How do you assess the growth chances?

Rozsnyai: It`s too early for an appraisal. However, as mentioned before, the brand owners seek up-to-date information on a regular basis. I presume that we as Krones will be pretty successful in this field. The experience made by Till with three machines that have been very well accepted in the market support us in this assessment.

Does your company go ahead with developments in the future areas of printed electronics, printed bio /medical technology or 3D printing?

Rozsnyai: For us, 3D printing is of huge importance – albeit from the user side. We increasingly use these processes especially in lightweight production, and we have such printing equipment at our production facilities. Till now, above all in the plastics sector. However, we also have a close look at the metal printing processes.

Avery Dennison India completes 20 years of “Make in India”

On 22nd March, Avery Dennison India celebrated its 20th year of business in India. Since the inception of its first plant operation in Gurgaon (1997), Avery Dennison has been consistent in spearheading and leading the way in transforming the “then” label industry to what it is today.

Avery Dennison has always been instrumental in constantly value adding to the industry through imparting knowledge and nurturing skills of industry talent through their Knowledge Centre based in Bangalore. At the same time, it also addressed the changing needs of the industry over the years through developing innovative solutions at their research facility located in Pune.

At their 20th anniversary celebration in India, Pankaj Bhardwaj, sr. director & general manager for label & graphic materials in South Asia, Avery Dennison, said, “We are thankful to our customers, supply partners and all the ecosystem stakeholders for extending their support in making us the most preferred label and graphic materials manufacturers in the region. We have strong conviction in long term potential of the industry and hence have always invested ahead of time. We remain committed to expand the market, develop fit for market solutions and render excellence in servicing, in years to come.”

Moving ahead in the label business

With the advent of its operations in Indian label industry, Avery Dennison accelerated the evolution of overall industry standards by upscaling talent through divergent thinking. This not only uplifted the market but also ignited a trend in the industry which was later followed by other global players as well.

A progressive company…

As an organisation, Avery Dennison works with an outlook of being both inwardly and outwardly progressive. Inwardly, by giving its employees an environment which is more conducive to learning and career development and outwardly, focusing on customer value addition and working towards skill development through various initiatives in the market.

Avery Dennison India is committed towards making the industry much more progressive going forward in future too. To make this vision a reality, it also partners with its customers in order to make their processes more efficient and minimise their wastage and other such issues.

Avery Dennison milestones over the years are as follows:

1997: Incorporation of Avery Dennison India and installation of First hot melt coater.

1998 & 2006: Installation of additional Hot Melt coaters and upgradation of the facility.

2008: Inaugurated new production facility in Ranjangaon near Pune which expanded production of advanced pressure-sensitive materials.

2010: Opening of Bangalore Distribution Centre

2012: Inauguration of Avery Dennison Knowledge Centre for the region. The center showcases state-of-the-art solutions across the entire label converting and application process which helps expand the skills and knowledge base throughout the PS Industry.

2012: Expansion of Hot Melt coating capacity at Pune.

2014: Opening of Innovation Research Centre which provides dedicated research and innovation development services for Indian converters and equipment manufacturers. This provided growth opportunities for India’s pressure-sensitive labeling Industry.

2015: Installation of state-of-the-art emulsion coating line.

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