No risk business!


So far one had to think hundred times to make substantial investments for entering digital arena. But constantly changing scenario all over is generating positive energy among printers’ community in India to significantly utilize the advantages of digital technologies which can bring printing to the next level streamlining turnaround time and offer a wide range of publishing solutions, from short-run to on-demand printing. The growth of digital printing in key segments like photo merchandising (personal cards, calendars and photo books), publishing, labels as well as packaging, has been encouraging digital technology providers to come up with better solutions which are perfectly suitable to the Indian market. Apart from the existing players, late entrants Konica Minolta and Ricoh have also started their operations effectively and having a big pie.

Printers shall definitely be benefited with the offerings from old and new players. The entry level digital presses will be available rather easily. While new companies are coming ahead with economical models for digital printing, the reconditioned equipments are also available for making the entry affordable. However, the question mark about the success of digital presses in terms of ROI is primarily linked to availability of jobs. Another advantage of going digital is the fulltime service support by the technology providers.

Evidently, the emerging phenomenon denotes that digital print is no risk business now onwards. So, it is much easier to entre digital field with very low investment. Just need to initiate confidently.

Wishing you very rewarding business ahead!


Group Publications