Heidelberg @ China Print 2017

During the China Print 2017 trade fair, Heidelberg will be exhibiting the digitized future of the print media industry under the motto “Simply Smart”.Heidelberg will be showing innovative solutions under the motto “Simply Smart” at China Print 2017 (Beijing, May 9-13, 2017). The company will exhibit innovative Packaging and Commercial Printing solutions under the motto "Simply Smart," for visitors from China and other Asia Pacific Regions, showing itself the most reliable partner of the print media industry for the current digital era.

It was on Drupa 2016 that Heidelberg announced the motto "Simply Smart", as the company’s response to the challenges and opportunities associated with Print Media Industry 4.0. Heidelberg is offering customers specific benefits and making it as easy as possible to work with increasingly complex processes and technologies.

“For Heidelberg, “Simply Smart” is more than just a motto. It is the principle we apply to the development of solutions designed to make handling processes and technologies as easy as possible. It is how we imagine the intelligent, highly automated print shop of the future,” said Rene Ludvigsen, regional head of Heidelberg Asia.

Heidelberg will put forward the concepts including "Smart Print Shop", "Smart Service" and "Smart Collaboration" during China Print this year. At the show, visitors will see “Smart Print Shop” - Heidelberg’s vision of the digitized, integrated and networked print shop. While, “Smart Services” from Heidelberg safeguard the smooth running of a print shop round the clock. Heidelberg Service offerings and consumables enable customers to boost their machine availability and productivity. “Smart collaboration” stands for innovative approaches to cooperation. New digital approaches are developed as part of the collaboration between Heidelberg and customers.

While, “Navigated Printing” aims to increase the net productivity of print shops. As a pioneer of the digitization of the Print Media Industry, Heidelberg will highlight its “Navigated Printing” philosophy at China Print 2017. For many print shops, “Navigated Printing” will be a critical step prior to “Autonomous Printing”.

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