Innovative packaging PET bottles

For the most popular TV show on Belgian television, Martens Beer decided to fully exploit the newest technologies available to promote a special flavor of the beer with a story. “This interactive promotion campaign could be achieved thanks to innovative changes in the brewery manufacturing site, introducing technologies from different world leading suppliers,” explains Danny Dresselaerts from the Martens brewery. “Bottling beer in PET bottles and printing images of TV show characters directly on the bottle are unique projects as such. And we added augmented reality which enables the characters in the images to talk to the consumer via their smart phones or tablets.”

Beer in PET bottles is becoming increasingly popular for various reasons. Dresselaerts continues, “PET Bottles are 100 percent recyclable, much lighter to transport and the beer tastes exactly the same as beer in a glass bottle. The direct print technology was developed by the German company KHS implementing low-migration inks from Agfa. We expect the bottles to be a collectors’ item soon, whether empty or full.”

For Martens brewery PET bottle decoration, NMP Systems, a subsidiary of KHS, combines dedicated low migration UV-curable inks from Agfa Graphics with the first industrial scale Direct Print Powered by KHS technology. The system prints colour images (1080 dpi – 4 colorus + white) at PET line speeds, creating unprecedented speed-to-market and variable image decoration capability.

The Martens brewery in Bocholt (Belgium) is the second biggest brewery in Belgium and an extremely experienced filler of beer in PET bottles.

Group Publications