HP Indigo and Designjet pull crowds at Photofair

Appadurai and Mahesh Kumar Soni of HP India Sales Pvt Ltd
share more about Indigo and Designjet technologies respectively,
in conversation with Varsha Verma.


Appadurai and Mahesh Kumar SoniAt CEIF Photofair, Pragati Maidan, New Delhi (January 8-11, 2015), HP displayed two major technologies – Designjet large format printers and HP Indigo printers.

Mahesh Kumar Soni, country manager – design business – GSB, printing and personal systems India, HP India Sales Pvt Ltd, shared, “At CEIF Photofair, we are displaying a couple of technologies. Our Designjet range of production machines has a huge gamut of products – from low-end to high-end machines. We have also designed an aqueous and latex corner at the show, where innovative applications are displayed.”

Mahesh also explained that Designjet supports applications with quality, speed, economy and productivity. “The industry has become quality-conscious and Designjet offers 6/8 and 12-colour options to suit the customer’s requirements. We have a range of machines from Rs 2 lakh to Rs 10-11 lakh, suiting all budgets. The HPZ3200 is a 12-colour machine with built-in spectrophotometer, which offers greater quality and is a differentiator.”

While, Appadurai, country manager-Indigo & Inkjet Solutions, Hewlett-Packard India Sales Ltd, shared that HP has provided booth spaces to eight of their customers at Photofair. “Each customer of ours is attracting thousands of his customers (photographers) to their booth. It is a good opportunity for them to meet their customers and increase their business,” he said.

Besides, HP also launched their HP Indigo 7800 at the show. “It works on MG600 platform and can handle a wide range of substrates like plastics, canvas, etc. It is a fastest sheet-fed digital printer with a speed of 160 ppm,” he shared. On asking about the target audience, Appadurai shared that initially, they are targeting their existing installation base of photolabs. “Infact, it is a great machine for commercial printers as it has an inline spectrophotometer which auto-calibrates the first print to the nth print,” he added. Another upgradation is the addition of light black.

On asking about the use of digital printing for book publishing segment, Appadurai shared that there are three segments in book publishing where digital printing is playing a substantial role – STM, coffee table books and children publishing. “In STM segment, especially in the medical field, innovations happen in mere 18 days. While, coffee table books require high quality print on special paper and has shorter runs, so digital is the only solution. As for children publishing, where again quality is very important, personalised children books are a big hit.

Though digital has made small inroads into publishing, it is bound to grow,” he said. Another important segment, where digital printing is playing a major role is 3D DVD covers. “This is possible through lenticular printing,” he added.

Inquiring about the technological innovations, Appadurai remarked that Indigo works on superior technology. “Infact, it is a digital offset machine – a digital machine with offset like quality. The sizes are increasing – with 13”x19” format to 20”x30” format, which can now cater to many more applications. I believe that there would be more innovation in size and more automation would follow,” he added.

HP India would showcase their capabilities in a 325 sq m booth at Printpack India 2015. “We hope to display Indigo and Designjet machines. Also latex would be a major attraction at the show. We will have a Wall of Fame where best applications around the world on HP Indigo would be displayed,” concluded Appadurai.

Group Publications