Growing and glowing with Heidelberg technologies

A long time Heidelberg customer, Delhi-based Modest Graphics doubled their production, with the recent installation of a brand new Heidelberg Speedmaster SM 74, enabling to print around 1,00,000 sheets in a day, and finish the jobs well ahead of deadlines Established in the year 1993 by Rakesh Julka who grew up in a family rooted in the printing business, with scanning and image-setting device, Modest Graphics has now evolved into an end-to-end print service provider, with the Heidelberg Speedmaster SM 74, their latest pride and possession. Julka’s relationship with Heidelberg dates back 12 years, when he purchased his first, used Heidelberg offset press.

Rakesh Julka with the brand new Speedmaster SM 74 four-colour press.Primarily into commercial printing, Modest Graphics expanded its footprint into publishing in 2008, when Rakesh Julka established Gurukul Publications Pvt Ltd, a children’s book publishing house. His ties with Heidelberg strengthened, after he installed another MOV offset press from the company last year. But, Julka believed that the best was yet to happen. So, he decided to shop again for his dream machine. And his relentless quest for excellence led him this time to the Heidelberg Speedmaster SM 74 four-colour press. Of course, Julka carried out an extensive research before zeroing in on the Heidelberg Speedmaster SM 74. With a smile, he recollects his efforts, “I made some comparisons and did a market research before deciding on the Speedmaster and found that everyone who has a Speedmaster SM 74 for commercial printing has always been happy with it.”

The ‘Heidelberg Speedmaster SM 74’ can process a wide range of printing substrates, from thin paper to board, ranging in thickness from 0.03 mm (0.0012 inches) to 0.6 mm (0.024 inches). Automation components like AutoPlate reduce make-ready and setup times phenomenally compared to other presses. The Prinect Press Center Compact with its innovative Intellistart process-oriented operator guidance system enables straightforward and precise machine control, while facilitating user-friendly operation. Other features include a speed-compensated Alcolor dampening system for brilliant print results and the Prinect Easy Control colour measuring system for reducing paper waste levels.

Ever since the Speedmaster SM 74 arrived, business has been getting better at Modest Graphics. A growing customer base and increased volume of work stand testimony to this boom. Julka is excited about the prospects for his business. “Quality is a huge plus. Despite the recessionary trend, we keep getting jobs very regularly. The SM 74 is coasting us through troubled times, by helping get the volumes we need,” he acknowledges with appreciation.

He cites a magazine group that he has been working with for several years. “This group runs 14-15 magazines. Earlier, we printed one or two magazines for them. Although they wanted to give us more work, we were unable to cater to their needs with our existing setup. Now, with the new Heidelberg Speedmaster SM 74, we can handle that kind of volume and print quality with ease. They now want us to take on 6-8 magazines in one go,” he says animatedly. The new press is also enhancing margins for the company. Julka says, “Despite aggressive competition, we are able to command a premium of 5-10 percent. This is solely because of the new Heidelberg press.”

Julka believes that improving production capacity will be crucial to future success. He says, “You can’t survive in this business without adequate installed capacity.” He hopes to offer great print quality and better prices to capture a bigger chunk of the commercial printing market. “But, yes there is a new challenge we are dealing with since installing the Heidelberg Speedmaster SM 74 press,” his eyes twinkle naughtily before adding, “I need to aggressively pump up the marketing activities to get more print jobs.” And that’s keeping Julka busy these days! He has also all praise for the after-sales support they receive from the company. “Heidelberg always takes care of breakdowns, in case of any. We get the required spare parts quickly and easily. No one else can offer this kind of support,” concludes Julka.

Group Publications