Solidifying engagement with channel and customer community

Xerox hosted a roadshow in Vijayawada, Andhra Pradesh to reach out to its vast community of channel partners and customers, showcasing range of flagship office products and digital production equipment. Targeted at the growing channel segment and customers from small and medium enterprises (SME) and PSU sectors, the engagement activity spanning over two days received an overwhelming response, with over 120 participants attending the event.

Substantiating their commitment to the region, Xerox India, a part of Xerox Corporation, recently rolled out a roadshow in Vijayawada, Andhra Pradesh, showcasing their leadership in technology to the vast channel and customer community in the state. The company has extensive roadshow plan for tier I and II cities to extend its reach to the SME and enterprise sector in the country. At the ‘Real Business Live’ forum, the company focused on understanding what customers need to optimize cost and productivity as well as ongoing management of the assets, so the company can accordingly provide the best solutions as per customers’ requirement.

“The success of this road show is a testimony of our strong legacy and competitive advantage in the market and also a reiteration of the significant value add, customers observe in our offerings. Southern India is one of the key markets for our office portfolio and digital presses. The programme provided us an excellent platform to engage with our channel partners and customers. We were pleased to know that in addition to Vijayawada, this programme attracted customers from other districts as well,” said Venkat Rao, regional business head- south, Xerox India, ccommenting on the initiative. “We will continue to engage with our customers and partners in the area to understand their requirement to therefore be in position to offer innovative and customised solutions with best in class service support. Training and development of our partners is also a high focus area for us,” he added.

As per PV Ramana, proprietor, Arrow Sales Corporation, a Xerox partner said, “This engagement programme not only provided us with an opportunity to forge deeper ties with our existing stakeholders but also helped us connect with a vast community of potential customers. The positive response we received from the audience at the roadshow was extremely encouraging and we are confident of making deeper inroads in this region and capturing larger market share.” “Engaging with the team from Xerox India at the roadshow helped us in getting a hands-on experience of the 770 and 550 digital presses. We are confident that the installation of one of Xerox’s flagship digital presses showcased at the event will help us in maximising our business output and increasing our revenues,” opined L Srinivas Kumar, proprietor, Sai Sindhu INC.

At the event, Xerox India showcased its strong portfolio of office products and digital colour presses. The main focus of the real business life programme was in the area of colour offering. As per the Xerox Color Survey, printing in colour can improve retention, productivity and generate significant financial returns. The 770 and 550 digital colour presses were the main highlights of the road show. Xerox 770 digital press has an outstanding image quality, excellent performance, complete versatility, effortless productivity and day-in, day-out reliability. It produces vibrant images with smooth sweeps, finishing options include face-trimming, saddle-stitching, punching, square-folding, trimming, stacking, multi-position stapling, and tri-folding. It automatically prints two-sided on coated paper up to 100 lb. cover / 300 g/m². Xerox 550 is an affordable digital colour print solution for any environment, yet scalable to grow with the business – upgrade feeding, finishing, and workflow options.

Besides, Xerox showcased the WorkCentre 7525, 5325 and 5016 equipments. Providing superior print quality with best-in-class resolution (1200 x 2400 dpi), unmatched colour clarity, exceptional image registration, featuring exclusive Xerox EA Ultra Low-Melt toner, WorkCentre 7525 prints at speeds up to 50 ppm colour to accelerate the productivity in office. WorkCentre 5325 provides unparalleled ease of use with a large, 7-inch customisable colour touch screen interface ensuring easy access to all major functions or even the ability to hide features from users who shouldn’t have access to them. WorkCentre 5016 has fast speed of up to 16 ppm which keeps productivity high, large paper capacity of up to 800 sheets reduces interruptions to load paper and provides great media flexibility.

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