Canon targets top position in inkjet printer category by 2015

-introduces the new ink efficient series and colour variant models, apart from launching innovative imaging software to add new dimensions to printing world

Aiming a major share in inkjet printer category, Canon India Pvt Ltd announced the launch of innovative imaging software ‘My Image Garden’ for its PIXMA range of inkjet printers along with new Ink Efficient Series and colour variant models. The new applications are designed to streamline the scanning and printing processes and offers consumers new interesting ways of innovating with photos and creating exciting craft works, calendars, posters, collage, etc.

Dr Alok Bharadwaj, senior vice president, Canon India Pvt Ltd.Hideaki Fukai, group executive, inkjet product operations, Canon Inc, Japan.In today’s age when consumer requirements change by the hour, the focus for Canon is to continuously innovate to come up with new consumer specific printing solutions and become an end-to-end solutions provider. With the introduction of new applications for its inkjet printers, innovative product range and state-of-the-art production facilities, Canon aims to become No.1 in Inkjet printer category by 2015.

Speaking on the occasion, Hideaki Fukai, group executive, inkjet product operations, Canon Inc, Japan said “Consumers today want to capture every moment of their happiness and we are witnessing a new trend in the home photo printing among consumers in India. Printers at home are being looked at as a lifestyle product and consumers would like to do more with their inkjet printers than just simple print. With the new applications that Canon has introduced, consumers can create innovative 3D arts, photo albums, photo frames among others. Our latest range on PIXMA inkjet printers and innovative software lets users learn new things and have fun in new ways. With the new exciting range of printers and innovations coming from Canon, we aim to be No. 1 in India by 2015.”

“Canon had phenomenal growth by thirty percent in inkjet category by year to date. This print space is undergoing major reconfiguration following our introduction of new technology that makes print cost more affordable. With strong marketing initiatives our market share has jumped to 22 percent in Q3 2012. This domain is vital for our future plans and we are aiming to reach 25 percent in the year 2013. We are putting all our efforts to take market leadership by the year 2015,” conveyed Dr Alok Bharadwaj, senior vice president, Canon India Pvt Ltd, adding, “We are also witnessing a lot of interest among Indian consumers for our Canon PIXMA printer which offers innovative design and stunning resolution to match the lifestyle of today’s consumers. Canon PIXMA E series, our ink efficient printers, is very popular for its cost efficient print and our new applications which offers consumers an easy and fun way of printing photos and 3D arts. My Image Garden and Creative Park Premium will add to the joy of printing.”

Printing with delight …

My Image Garden is an exciting new feature designed to bring out the user’s creativity. With My Image Garden, users will be able to access functions like scanning and printing, as well as integrate features of other software packages such Creative Park Premium, Fun Filter Effect and Full HD Movie Print. Creative Park Premium is a premium online content service available exclusively to users of select Canon PIXMA printers who use full set of genuine Canon inks. For users with content on Facebook, Canon has released Print Your Days, an app nested within Facebook itself to help user’s print Facebook photos of their friends and family.

Introduced on the occasion, Canon’s PIXMA MG 3170 inkjet printers with first in the industry to offer colour options are available in pristine white, wine red and piano black. The new range of PIXMA printers has the ability to print high quality documents and photos, the printer has an inbuilt technology called FINE (Full-photolithograpy Inkjet Nozzle Engineering) technology which helps in achieving high-quality and high-speed printing with a combination of high-density microscopic nozzles and improved cartridge movement speed.

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